Facebook is changing what posts you'll see in your News Feed

Saul Franklin
January 14, 2018

Zuckerberg goes on to write, "By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down".

There's no doubt Zuckerberg can make such changes-he's a gifted CEO, beloved by his employees, who has total control over the company he started in a dorm room in 2004.

However, the group added, "more detail is needed and we would strongly urge Facebook to be more open and accountable to advertisers and the public in its assessment of the current position and in its reporting of the impact of any measures it takes".

Zuckerberg, however, sees the change as a readjustment toward what Facebook was meant to do all along: connect people.

While Mr Zuckerberg described the move as being created to bring people closer together and foster more "meaningful social interactions", analysts noted that it comes amid criticism of the world's leading social network on various fronts.

News, brand and video content has "exploded" in recent years, "crowding out the personal moments that lead us to connect more with each other", he said.

But Facebook gave scant details about how it would define what's "meaningful". "And the public content you see more will be held to the same standard-it should encourage meaningful interactions between people".

These issues caused Facebook to discuss with lawmakers. People spoke out and it seems Facebook listened.

The move will not affect advertisements - users will continue to see the same ads they have before, "meaningful" or not. That's because Facebook ads now produce some of the best returns on investment compared to competing social platforms.

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They only adverted that the results are limited because the individuals answered based on self-reported information. It was also shown that very few non-smokers who tried e-cigarettes became daily vapers.

The new News Feed will prioritise friends and posts that are passively consumed and generate discussions over them.

The company says that's similar to how people make friends and interact with each other offline. Visiting our Facebook page, rather than letting the News Feed serve our content to you, is a good way to keep up with us. But apparently it's too much for users to handle, according to Facebook. "We won't know until we see what happens".

Facebook has resolutely refused to shed any light on how any of this works, or to give users more control over who can find them.

For now, Facebook users see a lot of videos, news, and other content from public pages, brands, and businesses, but that's about to change soon.

Last week, Zuckerberg said his "personal challenge" for 2018 (something he's done every year since 2009), will be to fix Facebook.

"What are we really here to do?" he told The Times.

"Since there's more public content than posts from your friends and family, the balance of what's in news feed has shifted away from the most important thing Facebook can do - help us connect with each other", Zuckerberg said.

While these changes are headed in the right direction, they're still based on an algorithm and algorithms can be gamed.

But Facebook won't be going back to the old linear timeline or anything.

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