YouTube Suspends Ads on Logan Paul Videos Over New Video

Saul Franklin
February 12, 2018

YouTube had already removed Logan Paul's channel from a list of its most popular video-makers but now now it's chose to temporarily suspend all adverts on his channels. One of the biggest vloggers on the website, Paul caused huge controversy after he released a video that included footage of a dead body hanging in Japan's "Suicide Forest". "We believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers but also potentially damaging to the broader creator community".

According to social media data site, Social Blade, Paul's 15.2 million subscribers earn him up to $14.3 million per year and approximately $1.2 million per month based on the common ad rates for YouTube channels. Advertising, in addition to sponsorships and merchandising, are the main ways many YouTube stars make money.

Internet superstar Logan Paul has suffered another self-induced career setback, just weeks after a controversial video landed him in hot water.

Paul has yet to comment on the latest scandal.

YouTube also cited an article in the United Kingdom newspaper The Sun about a reported tweet from Paul saying he would swallow one Tide Pod for every retweet the post received.

YouTube recently tightened their rules surrounding advertiser friendly content on the video hosting site, leading to a large number of alternative channels being de monetised completely.

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But that seems to be a problem for YouTube, which is now punishing Paul for failing to follow its advertiser policy guidelines.

Before returning to daily vlogs, Paul posted a video, a serious one, called "Suicide: Be Here Tomorrow".

- Premium Monetization Programs, Promotion and Content Development Partnerships: YouTube may remove a channel from Google Preferred and also suspend, cancel or remove a creator's YouTube Original.

Paul also posted a video that appears to show how incomplete the YouTuber's redemption narrative really is.

It is not known how much the decision to suspend the adverts will cost Paul. "You either love me, or you hate me", he said. Paul's channel has more than 16 million followers, and each of his posts in the last week, including the video with the dead rat, has racked up more than 5 million views. Apparently, he has not learned his lesson and has been stripped of ad revenue by YouTube after posting videos encouraging bad behavior.

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