Grandparents Love Facebook, Teens Not So Much

Saul Franklin
February 15, 2018

A Facebook engineer writing computer code.

That being said, the site's overall activity continues to grow due to the older people in the Facebook community.

The digital measurement firm predicted last year that Facebook would see a 3.4 percent drop in 12- to 17-year-old users in the 2017, the first time it had predicted a drop in usage for any age group on Facebook.

"Facebook will lose 2 million users ages 24 and younger this year", eMarketer estimates.

Snapchat and Facebook-owned Instagram are expected to add more younger USA users, eMarketer said.

Lately, the Menlo Park, California-based company has been making efforts to become more responsible and meaningful to society. Meanwhile, a so-called "Facebook-nevers" tween demo is skipping the site entirely.

While the number of teen users dropped considerably between 2015 and 2016, 13.57% more seniors (65+) joined the platform, from 13.3 million in 2015 to 15.1 in 2015.

About 47 percent of teens named Snapchat their preferred social media platform, according to a separate survey by Piper Jaffray in the fall of 2017.

Facebook's rival platform Snapchat was only launched in 2011 but is fast growing, and is set to add 1.9 million users in 2018. For the first time in Facebook history, this year, less than half of all US internet users that fall in that age category are predicted to use Facebook at least once a month.

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"Facebook" has a "teen' problem". This year, less than half of Americans between the ages of 12 and 17 will log on to Facebook even once during any given month. Their minds move quickly. Further, Broughton thinks that Facebooks' video and photo experience offer a platform that helps them to stay connected with their kids and the grandchildren.

Overall, the number of total Facebook users in the United Kingdom will reach 32.6 million in 2018. But the news isn't all bad. So, too, is the ability to communicate one-on-one or in smaller groups.

According to the research firm, Facebook's grip on younger users will continue to slip.

"Snapchat is what a lot of people use just because it's really easy to connect with people one-on-one and you can choose to share with a lot of people or you can choose to have it be more private", he said.

The number of teens aged 12 to 17 using Facebook in the USA dropped by 11.46% in 2016, going from 15.2 million monthly users to 13.5 million.

For the first time, Facebook can not say the majority of 12 to 17 year olds in the USA are using the platform at least once a month.

However, Facebook remains comfortably the most popular social network globally, with more than two billion monthly active users, compared to around 330 million for Twitter and 187 million on Snapchat. Total Facebook users in the US are estimated to rise 1 percent to 169.5 million in 2018, according to eMarketer. Snapchat, on the other hand, is expected to add 1.9 million users in that age group.

Stories on Facebook has been deemed a "ghost feature" in social media circles.

Instagram is a Facebook-owned app which is still the top priority of the young generation, which means Facebook is not giving up their users to someone else. Another: Facebook isn't really all that cool anymore, which explains the exodus of youngsters. But not right now. It's a worrying development for the social media giant.

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