YouTube just announced an exciting new feature

Greg Lawrence
March 22, 2018

In an attempt to ensure that many people are subscribing to its new streaming service, YouTube is reportedly increasing the advertisements that will pop up in between music videos.

Mr. Cohen's words may not have been the best move in marketing the new music-streaming service YouTube will launch. Once complete, YouTube works with the business to devise a business plan that targets an audience looking for videos related to what service the business offers.

People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads, according to Lyor Cohen, the company's global head of music.

Almost two decades after the arrival of Napster, the music industry has learned how hard it can be to persuade people to pay for something they've grown accustomed to getting for free.

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The music industry is hoping YouTube will invest enough to compete with Spotify and Apple Music.

YouTube is cracking down on content that features guns, adding its name to the list of companies who are changing their firearm policies in the wake of last month's mass shooting at a high school in Parkland, Florida that killed 17 people. So, to convert users, Cohen shared YouTube's new strategy. YouTube generated an estimated $10 billion in revenue past year, nearly all from advertising, and could make even more if it sells subscriptions.

Doing a quick Google search, you'll find many videos demonstrating how to watch videos ad-free on the platform. YouTube does too, but at significantly lower royalty rates than dedicated music services.

"They will appreciate in time the advertising". As brands like Spike's Tactical see their channels terminated thanks to infringements of YouTube's content guidelines, one firearms channel has set up shop on the pornography video platform Pornhub. In addition, YouTube reaches a younger demographic, so small businesses should keep in mind that they may need other ways to reach to those over the age of 35, for example.

Shooter dead, 2 students injured in Great Mills High shooting
The girl was in intensive care with life-threatening critical injuries, while the boy was in good condition, the sheriff said. Maryland Governor Larry Hogan said in a statement that although his prayers are with the victims, "prayers are not enough".

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