Amazon CEO Jeff Bezos reveals its Prime service has 100 million members

Randal Sanchez
April 20, 2018

In addition to membership numbers, Bezos said in the letter that the company had shipped more than five billion items in 2017 as part of its Prime service and that "more new members joined Prime than in any previous year".

The total subscriber count was revealed in a letter Amazon CEO Jeff Bezos sent to company shareholders on Wednesday.

Members who subscribe to Amazon Prime receive the main perk of getting free two-day shipping on eligible Amazon.com purchases.

Prime subscribers pay monthly or annual fees in exchange for quick delivery of online orders, music and video streaming and free online photo storage. For Amazon Prime Videos, Bezos wrote, "We've expanded our slate of programming across the globe, launching new seasons of Bosch and Sneaky Pete from the US, The Grand Tour from the United Kingdom, and You Are Wanted from Germany, while adding new Sentosha shows from Japan, along with Breathe and the award-winning Inside Edge from India". Previously, Amazon vaguely referred to having "tens of millions of members". Consumer intelligence research has shown that Amazon Prime members shop on the site almost twice as often as non-prime members.

Wednesday's letter to shareholders also mentioned that the company's smart speaker products have also been selling well.

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Amazon is in its prime.

Last year, for the first time in Amazon's history, more than half of the units sold on the site worldwide were from these third-party sellers. "Amazon continues to have an "iron grip" on the e-commerce market heading into the rest of 2018 despite a clear bullseye on its back from retailers around the world including [Walmart] as well as the Trump crosshairs in the background", writes Ives, who maintains a Highly Attractive rating and a $1,850 price target.

This year it also has a warning for competitors: Amazon is diving even deeper into product sales, and it's a real contender in the streaming content space. "If low standards prevail, those too will quickly spread".

Bezos also revealed how 2017 has been its best year ever. And the company is betting the Alexa voice-activated platform will become the next wave of interactions between people and devices, supplementing the computer mouse and touch-screen interfaces. They're investing instead in Bezos's ability to push into new markets and find fresh sources of revenue, which jumped 31 per cent a year ago to US$178 billion.

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