Google election ads verification requirements launch this week

Hannah Rogers
May 8, 2018

As we learn from these changes and our continued engagement with leaders and experts in the field, we'll work to improve transparency of political issue ads and expand our coverage to a wider range of elections.

Anyone who wants to purchase a U.S. election ad through Google will now have to confirm that they are a United States citizen or lawful permanent resident and will be required to provide a government-issued ID or other documents in order to verify their identity. He explained that this is meant to protect campaigns and officials who are often the targets of sophisticated phishing attacks. New policies for U.S. election ads were a "first step" in fulfilling that vow, according to Walker.

Advertisers will have to provide a government-issued ID or similar documents. Ads will have to clearly disclose who is paying for them, according to Walker. Facebook a year ago announced that only authorised advertisers would be permitted to run election ads at the leading social network and its photo and video-sharing service Instagram.

A searchable library of election ads will allow users to conveniently find which were purchased on Google and who paid for them.

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However, they faced difficulties as the mouth of the mine had been blocked by a boulder after the blast. It was not immediately clear if that was caused by the explosion .

Mark Zuckerberg, Founder and CEO Facebook, was also criticized by Congress and others for Facebook's election ad failings in 2016 and the recent Cambridge Analytica scandal. "We are working with third parties to develop a list of key issues, which we will refine over time", Facebook vice presidents Rob Goldman and Alex Himel said in a blog post.

Google has revealed the new rules for political advertising to approach the midterm election to be held in 2018.

Google will come out with a Transparency Report in summer which will describe who is buying election-related ads on our platforms and how much money is being spent. This data was later used to profile and influence American voters.

The move comes in the wake of strong evidence that Russian Federation used social media and online ads in an attempt to influence the 2016 US Presidential election. The updates at Facebook were "designed to prevent future abuse in elections", they explained.

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