Amazon's Fire TV Cube gives Alexa control of your entertainment system

Saul Franklin
June 10, 2018

Over the previous year we invited customers to use Echo Look and give us feedback, which led to the launch of many new features-we're now excited to make the device available to all customers, with even more fashionable features and functionality to come that will help customers look their best every day.

Amazon on Wednesday announced that its digital assistant Alexa is heading for France in Echo voice-commanded speakers as of next week.

Amazon Fire TV Cube is available for pre-order starting today for $119.99 and ships with an IR extender cable and Ethernet adapter beginning on June 21. The device offers similar capabilities to the original Fire TV and Fire TV Stick but adds certain functionality that proves Amazon wants to control your entire living room. The Fire TV Cube can use Alexa to answer queries and play some music if you want, but it's a Fire TV device first, and it's connected to your TV to control that equipment and you can even play music that way if you want to listen with better speakers.

Alexa itself is also increasingly inside some smart TVs.

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It is essentially a cross between a conventional 4K Fire TV and an Amazon Echo voice-enabled speaker. All you have to do is ask.

What makes the device interesting though is its Style Check feature. The device uses eight far-field microphones to recognize your voice from across the room and will feed you responses like a normal Echo would. Because the Fire TV Cube works with your cable system, it also shows you what's playing now on TV, including spotlights for premium channels like Showtime or HBO.

The Fire TV Cube looks like a literal box, but it basically packs a Fire TV, an Amazon Echo and a universal remote within its cubic form factor. Another plus: since it's created to hook up to a TV, users can easily control and view smart camera feeds. Comcast, DISH and DirecTV are among the cable services that are supported at launch.

The Fire TV Cube is a 4K UHD streaming media player that features Alexa. Plus, for a limited time, customers can pre-order Fire TV Cube and Amazon Cloud Cam together for $199.98 - a $40 savings.

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