Donald Trump Says Nike's Colin Kaepernick Ad Sends A 'Terrible Message'

Tyler Owen
September 5, 2018

He stirred a national controversy by taking a knee while the anthem was played before games during the National Football League's 2016 season to draw attention to police killings of black men and other issues.

Immediately, some people began posting pictures of socks and shoes being defaced or destroyed, or declaring they would be soon switching allegiances to Adidas, Brooks or Converse. "Even if it means sacrificing everything", as part of the 30th anniversary of Nike's Just Do It campaign. However, the National Football League, where Kaepernick hasn't played since the end of the 2016 season, had remained silent on the issue.

In 2016, the former San Fransisco 49ers quarterback drew the world's gaze for kneeling during the United States national anthem in protest of police-brutality against African-Americans and racial injustices. Some have accused Kaepernick and players who followed in his footsteps as disrespecting the American flag and the military. But it sparked criticism from fans and even President Donald Trump on several occasions. Morris said Nike's target demographic is between the ages of 16 and 40, and that 60 percent of sales come from foreign buyers.

The ad has garnered an increase of Nike brand mentions by 135% compared with the previous week, with a mix of positive and negative mentions, according to social media analytics firm Talkwalker. This is offensive to them and to me.

He thinks Nike is playing the long game by appealing to its core customers - those who are under 35 and ethnically diverse.

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"Guess what my son is NOT getting for school this year. No more Nike at my house". You do realise Nike already has your money? Two competitors, however - Adidas and Puma - reportedly considered signing Kaepernick themselves.

"Wow! People are so angry they're burning their own shoes?" The destruction inspired mockery on the left, with at least one observer noting that homeless veterans' groups could use donations of unwanted Nike products.

Meanwhile, some local athletes, including members of the Dallas Cowboys, have taken to social media to offer their support toward Kaepernick and other recent Nike ads.

"There's plenty of people that you could pick that haven't made very distinct political or cultural statements", she said.

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