Nike sales surge in wake of controversial Kaepernick ad

Rosalie Gross
September 8, 2018

Woods wasn't asked about Kaepernick kneeling during the National Anthem to protest racial discrimination, and his opinion on the ad was all that he offered.

"I think it's awesome", he told The Star on Friday. For every person who filmed themselves cutting up a pair of Nike socks that they already purchased, a free ad featuring the Nike logo was created.

Nike's online sales appear to have surged in the week since it announced Colin Kaepernick as the face of its latest ad campaign.

It only made its official debut last night during Thursday Night Football, but the media exposure from Nike's new "Just Do It" campaign has earned the company $163 million and counting.

The controversial campaign has fired up the divisive debate between those supporting the NFL athletes who protested by kneeling during the national debate, and those who say its an insult to the country and the flag. "But if it's really how the leadership of the company feels and they're attacking law enforcement and military folks on goal and then why deal with them when there's plenty of others out there". "I mean, let's put it this way, their name is in the paper and people are talking about it", he said.

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"If people say your dreams are insane, if they laugh at what you think you can do: good, stay that way", Kaepernick begins.

The sports apparel giant has unveiled its first TV ad in the campaign, narrated by Kaepernick and scheduled to air during major sporting events.

The 90-second ad showed a variety of athletes, including the Lakers' LeBron James and tennis star Serena Williams, and it ended with the slogan: "It's only insane until you do it". And I respect Jim Brown's position.

While many others applauded Nike for taking a risk to make a statement about racial injustice in America. And a store in Colorado has said it will be removing all Nike merchandise following the move. Norman clarified his comments Thursday, saying he didn't want to "tear down what he's done", adding of Kaepernick, "I want to praise him and what he has been doing this far and all the things he has continued to do".

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