Apple Watch announcements proved more exciting than new iPhones, again

Saul Franklin
September 13, 2018

However, it should be noted that of the three new iPhones introduced - the iPhone XS, XS Max, and XR - not one of them included Apple's signature home button.

To understand how big the screens are on the 2018 crop of new iPhones, I brought a few visual aides to Apple's grand unveiling Wednesday at its Silicon Valley headquarters. It would have an OLED display with richer colours, and Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X. The difference between the two models is that while the iPhone XS sports a 5.8-inch OLED Super Retina display, the iPhone XS Max gets a larger 6.5-inch OLED Super Retina panel. The GPU is up to 50% faster than the GPU in the A11 Bionic processor in the iPhone X. The A12 Bionic chip can handle up to 5 trillion operations per second, compared to the 600 billion for the iPhone X.

The Apple Watch series 4 will be available for pre-order this Friday, and you'll be able to get it starting next Friday, September 21.

As for the new A12 Bionic chip, the industry's first 7nm SoC, it was hard to tell just how that held up in Apple's crowded demo area.

It claims the iPhone XS runs for half an hour longer than last year's X, while the XS Max lasts an additional 1.5 hours.

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Far-right parties have gained strength in elections in recent years in several European countries, including Germany and Italy. It is obvious, he continued, "that the people in Sweden have realized the real difficulties we are facing".

Apple has some new color options for its mainstream iPhone. Certainly, games created to tap into the newly-more-potent GPU looked visually better than earlier iOS titles, though I suspect the extra turn of speed will be most valued in multitasking and combating the inevitable slowdown over time that all smartphones seem to suffer. A new dual-camera system with "Smart HDR" and the ability to dynamically change focus depth on photos.

While online sentiment was mixed, an obvious key focus was the high price tag - also a target of criticism around the launch of the iPhone X a year ago. Loading demanding apps like Blades from Bethesda Games during a demo was really quick, but the real tangible benefits for most will be when it comes to using the cameras on the new device. The Apple Watch heart monitor will now do long-term cardiac monitoring, warning when your heart beats irregularly.

On Twitter, Apple fans are simultaneously hailing the sleek new products and dragging the company for its name choice. The Xs Max is Apple's halo product, a phone for the customer who is clearly already going to buy an iPhone, and tends to buy the "best" iPhone at every upgrade interval. With curved corners, it's also slightly thinner, has more reliable reception and two times faster, thanks to a new processor. The iPhone XR comes in at a bit less, starting from $749 for a 64G device.

As for the battery, the iPhone XR has up-to 90 minutes more battery life than the 8 Plus.

The new Apple watch series 4 has screens that are 30% larger than the previous version, said Chief Operating Officer Jeff Williams.

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