Google makes it easier to delete your search history

Saul Franklin
October 26, 2018

Visit the Google homepage on your desktop or mobile device where you're logged in, and then click on Settings Your data in Search.

Within this new educational tool, users can review and delete Search activity (either the last hour, or all activity) and quickly access relevant privacy controls within their Google Account.

Further, Google says that it now provides quicker access to privacy controls, including the ads users view in Search, the specific information the tech giant gathers to display targeted advertisements and new Activity Controls.

Before this change was made, the only way to access your data and see how it is used was via your Google Account.

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Users had to open the My Activity page after signing in to their Google account to delete some or even all of the records. Now, you can find these review controls directly within Google Search.

Now though, thanks to Google's latest "Your Data" initiative, you can actually alter your privacy controls directly within Google Search.

Starting today, Google is making it easier to change privacy settings related to Search. That'll get you into the page I referenced above. Ad personalisation can be similarly switched off. Google recently also had announced tighter privacy policies for third party apps on its Play Store. If the user in not comfortable sharing it with Google as well, these now easily accessible controls can be used to turn of sharing activity, search history, and more, easily. A similar feature is coming to the Google app for iOS and Android in "the coming weeks". Both claim that the companies engage in deceptive practices, letting users believe that they have disabled location tracking, yet the data is still being "secretly" collected. The case against Google isn't about being "secretive" in their data-collection practice, but criticizes the company for being deceptive with their privacy toggles and switches.

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