Jim Ross took to his Q&A section on jrsbarbq.com and was asked how he would book Brock Lesnar going forward. Besides shilling his BBQ sauce he posted the following in regards to Lesnar:
"I am a marketer. If fans get these Q&A's for free hopefully they will reciprocate by buying some of our family's product online. Lesnar should become untouchable until he passes the invisible torch at WM31 to the next big thing. I'd not beat Lesnar until WM31 and then only if it made sense and someone was ready to assume that role."