Jim Ross recently took to his blog at JRSBBQ.com. In it he talks about the move the WWE made in putting the belt on John Cena. Below is what he had to say on the matter:

"I have zero issues on the creative direction that WWE chose by putting Cena back in the key spot. They know, as does John, that Cena doesn't need the title to sell tickets, PPV's, or merch. However, they also know that Cena is the perfect talent to put the title on someone else, I'm still advocating Brock Lesnar at Summer Slam, which will then facilitate Lesnar passing the title to a younger upcoming star (Roman Reigns at WM31).