Reporting for onlineworldofwrestling.com, Alex Goff states that WWE and Rogers Communications announced today that they’ve agreed to terms on a lengthy 10-year broadcast and multimedia agreement. The overall significance of this is that it makes Rogers Communications the exclusive distributor of WWE flagship programming in Canada through 2024. Rogers Communication has displayed WWE programming in Canada through Sportsnet 360.
Scott Moore, President of NHL & Sportsnet, Rogers, states:
“This landmark deal is a win-win for WWE fans in Canada….The premium WWE content offers our customers more of the programming they want, on any platform of their choosing. We are thrilled to continue our partnership with WWE, and deliver exclusive content to its passionate fan base in Canada for the next decade.”
Gerrit Meier, WWE Executive Vice President, International, stated:
“We are excited to expand our partnership with Rogers as we look for innovate ways to grow our brand and further the reach of our programming in Canada through their vast distribution channels and marketing platforms…The structure of this new agreement demonstrates WWE’s commitment to growing our brand internationally through integrated partnerships as well as the flexibility we have in rolling out WWE Network around the world.”