WWE® (NYSE:WWE), Dallas Mayor Mike Rawlings and Arlington Mayor Jeff Williams announced today that WrestleMania 32generated $170.4 million in economic impact for the Dallas/Arlington region this past April, according to a study conducted by the Enigma Research Corporation. This marks a new record for WrestleMania’s economic impact and the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.
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Over the past ten years, WrestleMania has generated nearly $1 billion in cumulative economic impact for the cities that have hosted the event. WrestleMania 32 also generated approximately $23.8 million in federal, state and local taxes.
“On behalf of our city, we would like to thank all of the domestic and international WWE fans that converged on Dallas for WrestleMania Week to enjoy all that North Texas has to offer,” said Dallas Mayor Mike Rawlings. “The week-long series of events brought a tremendous economic windfall to our region.”
“We are proud that WWE’s biggest event in history was held here in Arlington,” said Arlington Mayor Jeff Williams. “The event was an incredible success for our city, and we would like to thank the Dallas Cowboys for their tireless efforts in bringing WrestleMania to AT&T Stadium.”
“We are thrilled that WrestleMania continues to break records for both WWE and our host community,” said John P. Saboor, WWE Executive Vice President, Special Events. “This success would not have been possible without the support of Mayor Rawlings, Mayor Williams, Charlotte Jones and the entire Dallas Cowboys organization as well as all of our public and private sector partners that embraced WWE’s worldwide fan base for this historic celebration. We now look ahead to our return to Orlando for WrestleMania 33.”
A record crowd of 101,763 fans from all 50 states and 35 countries attended WWE’s pop-culture extravaganza this past April, making it the highest-grossing and best-attended event in WWE history. Key highlights from the study include:
- $170.4 million in direct, indirect and induced impact derived from spending by visitors to the Dallas/Arlington region for WrestleMania 32.
- 72% of fans that attended WrestleMania were from outside the greater Dallas/Arlington region and stayed an average of 3.9 nights.
- $25 million was spent on hotels and accommodations within the Dallas/Arlington region.
- The economic impact derived from WrestleMania Week was equal to the creation of 1,550 full-time jobs for the area.
- $8.4 million was spent by visitors to the Dallas/Arlington region at area restaurants.
Next year, WrestleMania 33 will take place Sunday, April 2 at the Orlando Citrus Bowl in Orlando, FL. Tickets go on sale this Friday, November 18 at 10 AM Eastern through Ticketmaster. The event will be broadcast live on WWE Network in more than 180 countries.
Today, WWE issued a press release to tout the financial impact that Wrestlemania 32 had on the Dallas/Arlington, TX market. The company announced that the event generated $170.4 million in economic impact to the region. This is a record financial impact, and the fifth year in a row that the event has generated over $100 million in financial impact. The full statistics are in the press release below.
As you might recall, there were a record 101, 763 fans in attendance for the event, held April 3 at AT&T Stadium in Arlington, TX. Wrestlemania 33 is slated to take place on April 2, 2017 in Orlando, FL at the Citrus Bowl, and tickets will go on sale Friday, November 18.