In a post on the WhatCulture Pro Wrestling website, the company announced that their upcoming weekly Loaded shows are being canceled. The shows were slated to run June 9, 16, 23, and 30, July 14 and July 28, and August 4, 11, and 18. The company stated that all of their pay per view and Pro Wrestling World Cup dates would not be affected by this decision, and their June 2 show will happen as scheduled. Automatic refunds for any of the other dates that were being canceled would be issued to ticket buyers.
The promotion cited a change in YouTube policy regarding videos that can be monetized, which classifies professional wresting videos as “non advertiser friendly.” They cited a recent match between Alberto El Patron and Rey Mysterio receiving only $44 in income despite over one million views, which substantially cuts into Loaded’s main revenues. The company said that without that revenue, they would be unable to produce the show as they intended, and as a result altering their business model was necessary.
The company noted that they reject YouTube’s classification of wrestling as “inappropriate content” as a whole and intend to join with other “like minded individuals and organizations to start a campaign at reversing this sweeping change.” You can read the full statement from the company at the link provided above.
Bill Says: There has been a lot of chatter among the YouTube community as a whole regarding the changes in monetizing policy, regardless of the subject matter involved. Some of the fitness and automotive channels I follow are dealing with the same crunch from this policy change. While there certainly is “trash” product in pro wrestling’s history (Attitude Era, I’m looking at you…), I’m in agreement that lumping the whole of pro wrestling into “inappropriate content” is not correct.